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Drivers Day 2018 @Ashok Leyland Hosur

by Raghuram

Posted on Feb 20, 2018 at 10:30 AM

The day long third edition of “Driver Day Utsav 2018”, scripted by TransportMitra was full of fun & frolic besides educative at Hosur, Tamil Nadu on February 16, 2018. Hosted by Ashok Leyland and six of its logistic partners – Mercurio Pallia Logistics (P) Ltd, OSL Logistics (P) Ltd, IVC Logistics (P) Ltd, Ahmedabad Road lines (P) Ltd, Dayal Logistics and Delhi Baroda Road Carriers (P) Ltd - 168 long haul truck drivers and chassis jockeys participated.

Based on the pre-event briefing by the Leyland officials, the event was scripted to add fresh elements to make it more meaningful in this third edition of Driver Day Utsav 2018. With the entire nation focused on reducing road accidents and trying to achieve Zero Fatality, it was decided to incorporate a Road Safety Pledge element in the program. Another salient element was to expose the north Indian long haul truck drivers to the south Indian folk music.

The Utsav began with the Chief Guest Ashok Leyland General Rajat Gupta being ceremoniously welcomed along with logistics service providers with the folk music troupe brought in from Chennai. All participants gathered at the Basketball court, sporting orange-hued reflective jackets took a pledge to abide by Ten Commandments, scripted by TransportMitra. (See Appendex A for Ten Commandments). After the Pledge taking ceremony, Gupta initiated the process of signing on the Pledge Board erected for the occasion and the rest followed.

Driver Day - Ashok Leyand

Then the assemblage shifted to the air-conditioned convention centre, where keeping with the Indian tradition, Gupta and others (See Appendix B for the list of Dignities) lighted the traditional oil-and-wick lamp. Unlike in the previous two events in 2016 and 2017, this edition saw the novel feature of Chief Guest and other dignitaries being escorted to the dais by a pair of participating truck drivers and presented bouquets themselves. After all, it is their function!

After the National Anthem sung with gusto by all, Gupta in his speech spoke on the vital role played by drivers and lauded them for helping Leyland in achieving its business objectives. Vipul Nanda of Mercurio Pallia Logistics, speaking on behalf of logistics service providers, echoed the same sentiments.

As in the past, Ashok Leyland declared winners based on various parameters and awarded Transporters as well as drivers. Besides the routine health check up of vision, blood sugar, height, weight etc. drivers also undergone a new category of treatment for an ailment which is less talked about but equally vital: piles. Smiles Bangalore, a Bangalore-based medical outfit led by Dr Paramesh and his team of 20 supporting staff, conducted a thorough piles detection exercise which significantly spotted a few victims. Both Leyland and respective transporters were alerted about for taking suitable medical action. The detailed medical report is attached herewith.

Long haul truck drivers and HIV/AIDS are interminably linked. A taboo subject as well. Nonetheless, we brought in Shodh NGO from Delhi to conduct a hour long interactive but educative show to create greater awareness about the killer disease.

Transport Mitra, a for profit business entity, is focused on Hunar (Skill), Suraksha (Safety) and Swasthya (Health). Moving away from the conventional routine of monologue with officials lecturing the audience, the program was more interactive: two-way communication with higher driver participation. Six competing teams, representing their respective companies, vied with one another in a Big Fight slot. A panel of Jury comprising of experts from Indian oil, Dogra Group of Companies and AeroTruck, judged the participants’ practical knowledge on issues relevant to them to declare winners.

What's an Utsav without games? Once again, the six teams deputed five members each to dance and jive to the beats of south Indian folk lore: rapid foot tapping music. Participants literally let their hair down. Another expert Jury panel adjudged the winners.

Then the venue shifted to the open space for a tough tug-of-war on the volley ball court with full throated participation by the teams. Real festive atmosphere, it was. Again, back into the airconditoned hall, the Utsav hosted musical chair to the sounds of a recorded music.

The curtains came down with the presentation of awards for various categories conducted during the day long event. TransportMitra proposed a vote of thanks. Special mention was made of the excellent food arrangement provided by the Leyland Convention Centre Catering Staff and others.

While exiting, the participants walked away with gift hampera: ASDC T-Shift and Cap, fruits and Ten Commandments (in English and Hindi).


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